Marketing

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Marketing Department

The Marketing Department undertakes the following, among others activities:

Market the Centre’s research outputs and consultancy services to industry, commerce and other stakeholders.
Develop and implement marketing plans and promotional strategies, promotional programs and product concepts to increase revenue and market share.
Lead in the strategic execution of marketing campaigns. Market the Centre’s research outputs and consultancy services to industry, commerce and other stakeholders.
Develop brand positioning plans, statements, advertising briefs, brand properties and specifications.

Develop marketing communication programs and campaigns for the Centre’s brands and evaluate their effectiveness.
Recommend appropriate pricing strategies based on market research studies and customer insights.
Evaluate marketing tactics and strategies in the acquisition of new customers.
Develop and manage sales and marketing budgets.
Develop and manage appropriate media content to ensure consistent print and digital coverage of the Centre’s products and services.
Prepare and present regular sales and marketing reports to Executive Management.